About Central Control

Central Control helps advertisers and their partners measure the sales impact of advertising using rigorous, science-based methods that are independent, transparent, unbiased, replicable, and explainable. We offer a platform, consulting, and training to support high-quality advertising experiments that accurately measure incremental return on ad spend (iROAS).

Founded in 2020, the company works with brands, media companies, agencies, and others to build a clearer understanding of advertising’s true effect on sales and other business outcomes. We specialize in helping organizations reframe how they assess advertising effectiveness for competitive advantage, offering executive advising, measurement retooling, and calibration of marketing mix models.

The Central Control team includes ad industry veterans from Google, DoubleClick, Microsoft, Amazon, and Adobe, with deep expertise in experimental design, media measurement, data science, marketing analytics, econometrics, and applied research.

Our team has supported 500+ experiments for Fortune 500 advertisers, optimizing billions of dollars in business impact.