Scalable ad experiments
to measure true ROI

Central Control helps brands measure the true ROI of their ad spend with incrementality experiments that are easy to plan, execute, understand, and apply.

Our platform, Experiment Designer, enables high-quality randomized controlled trials (RCTs) to accurately gauge the effectiveness of paid media. We also offer consulting services for one-off tests, marketing mix model (MMM) enhancements, custom measurement implementations, and training.

Experiment Designer is currently in Private Beta. Book a Demo to learn more.

Experiment Designer is a platform for conducting
randomized controlled trials (RCT) of media.

Advertising works.

It’s measurement that’s broken.
⇣

Most advertising investments underperform.

That’s because measurement is flawed, so optimization is wrong. Correlation is not causation. Experiments are the missing ingredient.
⇣

Sound science is key.

Now more than ever, business growth and market-share advantage depend on experiment-based proof of what’s working in the marketing mix, not merely statistical inference.

⧍
BACK TO TOP

Scalable ad experiments to measure true ROI

Scalable ad experiments
to measure true ROI