Scalable Ad Experiments to Measure True ROI

Central Control helps brands measure the true ROI of their ad spend with incrementality experiments that are easy to plan, execute, understand, and apply.

Our platform, Experiment Designer, enables high-quality randomized controlled trials (RCTs) to accurately gauge the effectiveness of paid media. We also offer consulting services for one-off tests, marketing mix model (MMM) enhancements, custom measurement implementations, and training.

Experiment Designer is currently in Private Beta. Book a Demo to learn more.

Experiment Designer is a platform for conducting
randomized controlled trials (RCT) of media.

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Advertising
works.

It’s measurement that’s deeply broken.

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Most advertising investments underperform.

That’s because measurement is flawed, so optimization is wrong. Correlation is not causation. Experiments are the missing ingredient.

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