Calibrating Mix Models with Ad Experiments (Webinar Video)

Written By Rick Bruner

Click here to view this webinar video

The next big wave in advertising ROI analytics is here! 🚀

After MMM and MTA comes MPE: Models Plus Experiments, a powerful approach that combines the strengths of modeling with the precision of experiments to supercharge your ROI insights.

View the video of our LinkedIn Live webinar, attended by 160 professionals as three renowned experts in the field delve into the details and best practices for leveraging MPE to drive smarter, more actionable marketing decisions:

🎓 Dr. Ramla Jarrar, President of MMM specialist MASS Analytics

🧮 Talgat Mussin, geographic experiment guru from Incrementality.net

📈 Rick Bruner, CEO of Central Control, Inc., expert on experiments for advertising impact

Rick Bruner
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